AbayaFM.co marked a highly successful Ramadhan campaign with its exclusive booth at I-City Central, running from 5 February to 20 March 2026. The event attracted strong footfall throughout the period, with crowds consistently gathering around the booth, creating a lively and energetic shopping atmosphere.
Visitors were drawn to AbayaFM.co’s elegant presentation and curated display of its latest Eid collections. The booth quickly became a focal point within the retail space, with customers seen browsing, trying on pieces, and engaging with the brand’s team. The consistent stream of shoppers reflected the growing popularity of AbayaFM.co within the modest fashion scene. A major highlight of the campaign was the introduction of the brand’s newest collections FALIHA, HAYAA, YUMNA and ANJUM. Each line showcased AbayaFM.co’s signature blend of sophistication and modern modest wear, offering customers a variety of styles suited for the Eid Fitr celebrations.
In addition to the new abaya collections, AbayaFM.co also unveiled its new signature parfum line, introducing LAYALI BLACK and LAYALI WHITE. The launch added a new sensory dimension to the brand’s identity, allowing customers to experience AbayaFM.co not only through fashion but also through scent. LAYALI BLACK offered a deeper, more intense fragrance profile, while LAYALI WHITE presented a lighter, fresher elegance, both designed to complement the brand’s refined aesthetic. Customers responded positively to both the fashion and fragrance offerings, praising the quality of materials, attention to detail and overall presentation. Many expressed satisfaction with the versatility of the designs and the uniqueness of the scents, noting how the abayas and parfums together created a complete Eid-ready look and feel. The strong reception translated into steady sales and repeat visits, further reinforcing the brand’s appeal.
The warm interaction between AbayaFM.co team and customers also played a key role in the booth’s success. Personalised recommendations and attentive service created a welcoming shopping experience, encouraging customers to explore the full range of products.
Overall, the Ramadhan booth at I-City Central stands as a significant milestone for AbayaFM.co. The strong turnout, positive customer feedback, and enthusiastic response to the new Eid collections, alongside the successful launch of signature parfums, highlight the brand’s continued growth and its ability to connect with modern consumers seeking elegant and timeless modest fashion. As the brand moves forward, this successful campaign sets a solid foundation for future retail activations and seasonal launches, strengthening AbayaFM.co’s position in the market ahead and beyond.
